What is the greatest mistake a marketer can make?
It is to guess. To guess based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading
Today is a day for double challenge for Easyling. Our award winning website translation tool, Easyling, will be presented on two prominent events, in Budapest. Continue reading
As the average user spends over 55 minutes on Facebook, more and more companies present their brand pages on this social medium. Some mis/believe (choose whichever expression you think is true) that if your brand doesn’t have a FB page, it does not even exist. One must show up on the most popular social network, even with B2B services, as there are tens of thousands of work-related networks.
However not everybody is using smartly this medium as a channel for two-way communication. Brand pages tend to forget that social media serves as an excellent opportunity to build credibility, trust and loyalty. Do you? Continue reading