Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?
The answer often lies not with what we don’t do,
but rather with what we do!
One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading →
If only we could post in Chinese! According to a recent study, the same text can be up to 70 per cent shorter in Chinese than in English. That is, we could share three to four times more info within – say – a Twitter post with you. Chinese is thus ideal for micro-blogging, as these texts tend to have a maximum expanse of 140 symbols.
But don’t worry: we will not switch over to Chinese immediately, as we don’t speak this very particular language on a professional level. In Hungary, where Skawa originates from, there is even a saying “this is Chinese to me”, which means exactly the same as the English proverb “it’s Greek to me”.
Anyway, let us mention a few interesting facts here – in plain English! Continue reading →
A multilingual website can be one of the most important factors shaping the success of any business active in more than one country. Those who have tried it can confirm that is not so easy to offer relevant information in an enjoyable and grammatically professional way in – say – a dozen languages.
But now we can say it only used to be a difficult task. Our new, one-click translation tool called Easyling.com enables website owners to have their websites translated easily by professionals – and without the usual hassle of managing these (mostly freelance) professionals. Continue reading →