A marketer’s greatest mistake – no dialogue with customers

What is the greatest mistake a marketer can make?
It is to guess. To guess based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading

Easyling:constant evolution

A few days ago we have proudly conveyed that on September 14 this year, we will be visiting the annual conference of the Association of Translation Companies and presenting a new version of our 1-click website translation tool Easyling.

Well, the day has come, here we are in London! And while preparing for the show, let me invite you to be our virtual audience and listen to what we have to say about Easyling: this time, in the form of this blog entry. Continue reading