Less than 5 percent – that’s how many of a website’s visitors turn into real customers. At least according to global online sales statistics.
This proportion may seem surprisingly low. But keep in mind: it is a very long road that takes from visiting a website to actually purchasing a product or a service there.
Statistics show that 90-95 percent of visitors to any small or medium-sized company’s website end up making their purchase somewhere else, most likely on the competitor’s website. The obvious reasoning says they probably didn’t find what they were looking for on the website they visited first.
Hundreds or thousands of products and items – that’s what we usually find in webshops. The wide range of products is one of the most positive features of online merchandise. Beside the ease and comfort webshops offer to customers.
However, this huge product range may also become a burden for a customer who does not look for a very specific item he or she already knows. It is only if the customers are familiar with the brand, the model and the make of the product they are looking for that the online shopper succeeds in a jiffy.
Now really: how many such sure-footed and determined customers are there in the vast online world? While the majority of web surfers have some idea of what they are looking for, very often they need assistance during web shopping. Continue reading →
Some 80 percent of dating sites’ users wish to speak on the phone with their liked or chosen ones before meeting them, surveys show. Add to this the huge growth in mobile web technologies, and the picture becomes clear: online dating sites need solutions that enable members to get in touch with each other easily over the phone.
The online dating market has been expanding at a stunning pace in the last decade. End-user expectations have also come a long way since then. Now it seems, two recent trends are reshaping the future of online dating sites.
First, mobile is taking over traditional online use rapidly. International dating site Plenty of Fish already thinks classic PC-based web is dead. Through its mobile application, the site has reached 3 billion pageviews a month in its first “mobile year”, hot on the heels of the website, which has 4 billion views a month. After going mobile, online signups jumped 40 percent, up from 10 percent in the past year. Second, the world is more and more dominated by social media. Continue reading →
Customer acquisition or customer retention. It’s hard to tell, which of these two the tougher task for small and medium-sized businesses is.
Fortunately, there are ways to accomplish both. We made a little survey among our multi-fold clients to find the ‘secret recipe’ for successful online client conversion. That is, turning website visitors into customers.
Let me share with you my top 5 online tips not only for retaining, but also for acquiring new customers:
1.) Use new, eye-catching and customer-friendly technology solutions in order to draw visitors’ attention.
Try to emerge from the crowd of competitors with an extra service, a new gadget that creates interest and raises the attention of your visitors. If possible, offer them some convenient, easy-to-use solution that really gives added value to your core service.
2.) Help your visitor right at the time of the purchasing decision. No website can answer all the questions of its visitors. What we all do if there is no answer is clicking and jumping to the next search item in Google. To minimize bounces, provide immediate and free one-click access to customer and sales support on your website.