Toll free numbers: still timely?

Telecommunication has become much easier recently and in the age of cell phones or low-rate distance calls, you might ask yourself: “Do I need a toll free number for my business?” There are several pros and cons to answer this question. Let me highlight some reasoning from the point of view of a small business owner.  Continue reading

13 features sure to scare away visitors from your site

Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?

The answer often lies not with what we don’t do,
but rather with what we do!

One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading

Ride your bike! After checking and fixing it thoroughly.

I want to ride my bicycle, I want to ride my bike! That’s how you feel when summer knocks on the door and you wish you could spend all your freetime outdoor. Spending a whole day out “in the wild”, or just enjoying the long, mild evenings after work. And if you like it, you can even listen to Freddie Mercury’s famous song meanwhile.

Riding a bicycle is the ideal way to combine free time activity with sports and fun. However, it is rather far from my sense of fun when I have to stop at every second corner to check or fix something on my bicycle. Today’s bikes are rather complex machines: the brakes, the gear shifts and shifters, the tires and the bearings all comprise of small parts. Parts, which have the bad habit of not working properly after a month-long pause.

Thus, you’d better devote some time to check whether everything is working well and Continue reading