A marketer’s greatest mistake – no dialogue with customers

What is the greatest mistake a marketer can make?
It is to guess. To guess based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading

A marketer’s greatest mistake – no dialogue with customers

No dialogue with customersWhat is the greatest mistake a marketer can make?
It is to guess. To guess – based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading