I want to ride my bicycle, I want to ride my bike! That’s how you feel when summer knocks on the door and you wish you could spend all your freetime outdoor. Spending a whole day out “in the wild”, or just enjoying the long, mild evenings after work. And if you like it, you can even listen to Freddie Mercury’s famous song meanwhile.
Riding a bicycle is the ideal way to combine free time activity with sports and fun. However, it is rather far from my sense of fun when I have to stop at every second corner to check or fix something on my bicycle. Today’s bikes are rather complex machines: the brakes, the gear shifts and shifters, the tires and the bearings all comprise of small parts. Parts, which have the bad habit of not working properly after a month-long pause.
Thus, you’d better devote some time to check whether everything is working well and Continue reading →
Customer acquisition or customer retention. It’s hard to tell, which of these two the tougher task for small and medium-sized businesses is.
Fortunately, there are ways to accomplish both. We made a little survey among our multi-fold clients to find the ‘secret recipe’ for successful online client conversion. That is, turning website visitors into customers.
Let me share with you my top 5 online tips not only for retaining, but also for acquiring new customers:
1.) Use new, eye-catching and customer-friendly technology solutions in order to draw visitors’ attention.
Try to emerge from the crowd of competitors with an extra service, a new gadget that creates interest and raises the attention of your visitors. If possible, offer them some convenient, easy-to-use solution that really gives added value to your core service.
2.) Help your visitor right at the time of the purchasing decision. No website can answer all the questions of its visitors. What we all do if there is no answer is clicking and jumping to the next search item in Google. To minimize bounces, provide immediate and free one-click access to customer and sales support on your website.
Here we are, with all sorts of information, stories, recent news and future plans related to solutions and services of Skawa Innovation.
If you are already familiar with one or more of our products or activities, you can find interesting insider stories on our work and ideas. If you are new to Skawa, this is the place where you can get to know us easily: not only will you find answers to your questions on our activities, but also you can get to know the everyday life, the past and the envisioned future of Skawa Innovation.
Starting a start-up is one of the most exciting professional experiences. We are here to share with you these experiences, with consideration to specific local issues. Skawa is based in Central Europe, a region of fast-paced changes in every sense of the word, a region considered the second most innovative one in web and mobile-based solutions after California’s Silicon Valley.
If you are an existing or potential business partner, an IT-geek with interest in IT developments, a start-up fan, or a peer from the region – you might find some interesting content here.
Welcome to the world of Skawa Innovation. It’s high time to follow us.
Péter Faragó and Balázs Benedek,
Founders of Skawa Innovation Ltd.