What is the greatest mistake a marketer can make?
It is to guess. To guess based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading
Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?
One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading