A marketer’s greatest mistake – no dialogue with customers

What is the greatest mistake a marketer can make?
It is to guess. To guess based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading

A marketer’s greatest mistake – no dialogue with customers

No dialogue with customersWhat is the greatest mistake a marketer can make?
It is to guess. To guess – based on personal feelings and opinion. To assume what the potential customers would need, what they want, what they feel like, how they would behave. To imagine how they would react to an ‘irresistible’ offer. Continue reading

13 features sure to scare away visitors from your site

Nowadays, the vast majority of companies have a website, many of them also a webshop. However, there may be no noticeable increase in traffic or revenues. No improvement in organic web search results, no decline in bounce rate, no increase in conversion rate. What could be the reason for this?

The answer often lies not with what we don’t do,
but rather with what we do!

One should not forget: a website has not more than three seconds to convince the visitors that they have ended up at a good and relevant place. We collected 13 typical features which can chase away even the most determined visitors. Continue reading